Go-To-Market Support

We regularly support founders and management teams when launching new products or into new markets by assessing the attractiveness and viability of their plans. We work towards showing commercial traction as early and at as low a cost as possible. This can be part of a Seed or Series A stage fundraising engagement, but doesn’t have to be.

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Short-term Engagements

Shorter go-to-market engagements tend to focus on market research, strategic option analyses, and workshops with the client to reach early stage decision-points fast and to determine the best course of action going forward.

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Medium-term Engagements

Medium-term engagements go broader and deeper by validating the market need with current and prospective customers. Based on these insights, recommendations are made to management and traction plans are put in place with the commercial team.

  • Why Deep Customer Understanding is Key to a Successful Go-to-Market Strategy

    Struggling with Product-Market Fit? It might be because you’re not truly qualifying your prospects. CTKC’s Prospect Qualification Framework zeroes in on a prospect’s urgency, perceived solution fit, decision-making process, internal champions, executive access, competitive awareness, decision criteria, and funding. Get these wrong, and you’re spinning your wheels with the wrong customers. Get them right, and you fast-track your commercial traction.

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  • Finding Product Market Fit: A Case Study

    In today’s rapidly evolving business landscape, achieving product-market fit is crucial for any organization seeking sustainable growth. In my recent work with a client in the higher education sector, we navigated the complexities of introducing online degree programs aimed at expanding their reach and improving accessibility. This case study outlines the key milestones we achieved together and the outcomes that followed.

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