Hacking Leadership Growth with Neuroscience: The Brain Science Behind It
Christopher Keller Christopher Keller

Hacking Leadership Growth with Neuroscience: The Brain Science Behind It

In the chaotic, high-stakes world of leadership, it’s easy to assume that the ability to make sharp, informed decisions comes down to years of experience or innate talent. But there’s something far more primal at play: your brain chemistry. As tech companies race to disrupt industries and reshape the future, understanding the neural mechanics behind decision-making and human interaction could be the ultimate leadership hack.

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Flying Blind: Why New Businesses Crash Without the Right Metrics
Christopher Keller Christopher Keller

Flying Blind: Why New Businesses Crash Without the Right Metrics

Imagine launching a new product to enthusiastic acclaim. Users are flooding in, engagement seems high, and the future looks bright. But beneath the surface, a lack of insight into critical metrics could be steering your company toward disaster. Not tracking who your users or customers are, how they're engaging, and whether they're sticking around, is essentially like trying to fly an airplane with no instruments — or in the case of a start-up, like trying to drive a Formula-1 car blindfolded.

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Beware of the Donut: Why Founders Should Think Twice Before Biting into Donut-Shaped Markets
Christopher Keller Christopher Keller

Beware of the Donut: Why Founders Should Think Twice Before Biting into Donut-Shaped Markets

Start-up founders and business developers, beware: not all markets are as sweet as they seem. Some look like a perfect fit — ripe with need and bursting with potential — only to reveal a frustrating reality at their core. Welcome to donut-shaped markets, where your ideal customer is just out of reach, and the ones you can sell to don’t quite need what you’ve built. From agri-tech to ed-tech and beyond, this deceptive market structure has quietly stalled the growth of some of the most promising ventures. Curious what’s in the hole — and whether your business might be circling the dough? Take a bite into the full piece.

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The Power of Belbin Team Roles: A Client Case Study
Christopher Keller Christopher Keller

The Power of Belbin Team Roles: A Client Case Study

Imagine taking the helm of a newly funded tech start-up, only to find that driving rapid growth also means wrestling with hidden team dynamics. That’s exactly where ‘Mark’ found himself: an ambitious CEO struggling to balance investor pressure and a leadership team that wasn’t clicking. Dive into this compelling story to discover how Belbin Team Roles reshaped Mark’s approach and led his company to new heights.

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The Difference Between Coaching and Consulting: Creating Space for Transformation
Christopher Keller Christopher Keller

The Difference Between Coaching and Consulting: Creating Space for Transformation

Many prospective clients ask me, "What's the difference between coaching and consulting?" While both have their place in leadership development, the approaches couldn’t be more different. Consulting is about providing answers and solutions — it's directive, often based on expertise and strategy. Coaching on the other hand is about creating a space for reflection and discovery, where the real transformation happens within the client.

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Finding Product Market Fit: A Case Study
Christopher Keller Christopher Keller

Finding Product Market Fit: A Case Study

In today’s rapidly evolving business landscape, achieving product-market fit is crucial for any organization seeking sustainable growth. In my recent work with a client in the higher education sector, we navigated the complexities of introducing online degree programs aimed at expanding their reach and improving accessibility. This case study outlines the key milestones we achieved together and the outcomes that followed.

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Why Deep Customer Understanding is Key to a Successful Go-to-Market Strategy
Christopher Keller Christopher Keller

Why Deep Customer Understanding is Key to a Successful Go-to-Market Strategy

Struggling with Product-Market Fit? It might be because you’re not truly qualifying your prospects. CTKC’s Prospect Qualification Framework zeroes in on a prospect’s urgency, perceived solution fit, decision-making process, internal champions, executive access, competitive awareness, decision criteria, and funding. Get these wrong, and you’re spinning your wheels with the wrong customers. Get them right, and you fast-track your commercial traction.

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